New Blog This (April, 1st 2009) : Small Retailers Who Want to e-Tail

April 1, 2009

Create a summary guide for a small retailer company about the stages that are necessary in the creation of a web site and the management issues involved.

A website can be used for many kind of business activities. Marketing, advertising, even procurement, all can be done by a simple yet a meet-the-function website.The best Web sites are those that serve the purpose of their owners. For some companies, the site offers an adjunct source of sales revenue along with their brick-and-mortar operations. But a website is primarily used for promoting products or services and keeping the company’s name in front of public.No matter what the use will be, it is generally a good idea to look at other Web sites to get an idea what you feel would work best for your business.

There are might be some issues for small retailer company when they are about to make their own website:

1. Define the function of the website. It should be clear enough about the function of a website, or else it will be just a waste. Company should make decision about what will they do with their website. Is it a website for promoting their product (such as e-brochure or e-catalog), for selling products, or just for profiling their identity. We can also answer the issue about “do we really need a website?”

2. Define detail requirements. We have to try to clear enough about detail content such as design, features, even the potential users. By doing this we will get the exact image about how the website will run in the future.

3. Define the budget. Budget will be related to the website function. A website for promotion with full-flash and video content, and eye-catching design, might be more expensive rather than just a simple dynamic website for selling the products. Especially when we are about to use pay a web developer to make the whole things work. We need to tell him/her/them about how much the budget will be, so the developer will understand enough about the boundaries.

4. Understand the technology. It doesn’t mean that you have to understand about web programming language, but at least we have to understand enough about internet and web site, how to make it work on the net, how to use it, and how to face its general problems.

5. Keep it on update. Website, once it is uploaded and being well-known, it will need to be updated frequently. Becuase when it seem to be not updated, the information inside will be lack of its integrity and people would give no care anymore. Visitors need frequently fresh information, as frequent as possible. But don’t forget that the quality of the information will also determine how visitor like the website or not.

6. Keep it secure. Some website that require visitors data should be able to guarantee its data security. Or else, the website will lost its customer trust. For some website function, such as e-transaction, security is a crucial thing should be maintained and developed very well.

7. Make sure it doesn’t waste visitor’s time. When we are about to access a website and find that it is taking too long to be loaded, we will get bored and at the end will not access it anymore. Speed, in this case, hold the most important factor. Lack in speed can ruin any other part.

The last but not least, website will be just a waste if you don’t have any visitors. And lack of visitors might be caused by some factors such as:

– Not updated / wrong information

– Missed its function

– Bad in design

– Lack of security

– Very slow in loading

The allbusiness.com mention about some tips that can be used while working on website plan and design:

  • Less can be more, so don’t overcrowd a Web page.
  • If you are selling items, make sure your product photos are large enough to see clearly. Try to illustrate the key features.
  • Title each page so that they are easily located by the user and by search engines.
  • Make each page easy to navigate.
  • Try to be concise with text. You can always have readers click to get more information.
  • Make the home page the center of activity. Make sure it is always easy to return to. Clearly define the purpose of the site and create an image on your home page.
  • Provide customer service, phone numbers, and contact information that clearly illustrates an accessible business behind the site.
  • Make sure the color of your text is easy to read against the background you’ve selected. Experiment with different colors to see which creates the best presentation.
  • Double-check all links often to make sure they work.
  • Don’t get caught up in “bells and whistles.” Just because the software, Web designer, or Web-hosting service allows you to include a myriad of features doesn’t mean you need them.
  • Make sure the site loads quickly. Don’t let graphics slow it down.
  • Be diligent about copyright usage and make sure you have the rights to all information you are posting
  • The thing that a company should remember while doing their business activities using their website is besides making sure that your website is working properly and looks great in both design and functions, also make sure that your website represents your business.


    lastminute.com – International dot-com survivor Company

    April 1, 2009
    lastminute.com website

    lastminute.com website

    lastminute.com adalah salah satu contoh dari dot-com company yang berhasil survive dan menjadi besar di tengah gonjang-ganjing dunia e-commerce. Website nya yang terkenal dengan load yang cepat dan theme yang didominasi hitam dan pink, adalah salah satu e-commerce website yang terkenal di Eropa dan seluruh dunia. Sebenarnya apa sih yang menarik dari company yang mirip dengan priceline.com yang terkenal di Amerika ini? Bahasan pertanyaan ini tentunya akan saya coba kupas dalam sudut pandang konsep strategis e-Business…

    lastminute.com didirikan oleh 2 orang lulusan Oxford University, Brent Hoberman dan Martha Lane Fox, pada tahun 1998. Konsepnya adalah menyediakan barang dan service yang benar –  benar bisa didapat dalam lastminute. Cukup unik memang… Namun kesuksesan perusahaan ini membuktikan bahwa bisnis ini bukanlah bisnis biasa.

    lastminute.com memberikan kesempatan bagi para pelanggannya untuk mendapatkan tiket pesawat kelas atas, menginap di hotel bintang 5, atau pergi berlibur ke pulau di lautan tropis dengan harga yang relatif lebih murah dari biasanya. Bagaimana mereka melakukan itu ? Inilah yang disebut – sebut sebagai selling ‘distressed inventories’ sebagai business model dari lastminute.com. Dimana distressed inventories itu sendiri maksudnya adalah barang – barang atau jasa yang lebih baik dijual dengan harga murah daripada tidak terjual sama sekali.

    Berikut ini beberapa contoh advertising lastminute.com yang cukup unik.


    Starter for e-Business

    March 30, 2009

    This post is just a start-marking.

    This category will be used for posts related to e-Business class activity.


    Say It Again ~ By: Marie Digby

    March 27, 2009
    Video taken from Youtube.

    This is one of my favorite song lately. Knew this from my consultant whom freely roaming the Youtube for any girl singers worth to be watched… This song reminds me a lot about someone… Haha… ^ ^
    But this girl is really kickin’… Pretty, hot, her voice’s beautiful, and she can play guitar and piano really well… She got the talent she need to be a pop star… Let just see how far this new star can go…

    Lyrics:

    Say It Again

    By: Marie Digby
    ———————————-

    The thing about love
    Is I never saw it comin’
    You kinda crept up and took me by surprise
    And now there’s a voice inside my heart that’s got me wonderin’
    Is this true? I want to hear it one more time

    Move in a little closer
    (Just a little closer)
    Take it to a whisper
    (Woah)
    Just a little louder
    (Yeah)

    Say it again for me
    Cuz I love the way it feels when you are telling me that I’m
    The only one who blows your mind

    Say it again for me
    It’s like the whole world stops to listen
    When you tell me you’re in love
    Say it again…

    Thing about you
    (About you)
    is you know just how to get me
    You talk about us like there’s no end in sight
    The thing about me is that I really want to let you
    (Really wanna let you)
    Open that door
    (Open that door)
    and walk into my life

    Move in a little closer
    (Just a little closer)
    Take it to a whisper
    (Woah)
    Just a little louder
    (Yeah)

    Say it again for me
    Cuz I love the way it feels when you are telling me that I’m
    The only one who blows your mind
    Say it again for me
    It’s like the whole world stops to listen
    When you tell me you’re in love

    And it feels like
    it’s the first time
    That anybody’s ever brought
    the sun without the rain

    And never
    in my whole life
    Have I heard words as beautiful
    as when you say my name

    Say it again for me
    Cuz I love the way it feels when you are telling me that I’m
    The only one who blows your mind
    Say it again for me
    It’s like the whole world stops to listen
    When you tell me you’re in love

    Say it again… (x9)

    When you tell me you’re in love…
    Say it again

    Ohhh… Ohhhhhh